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Vin65 Blog

DTC wine thoughts served up by Vin65

Adrienne Stillman

Adrienne Stillman

Recent Posts

May 23, 2017 | Adrienne Stillman

Reduce Your Winery's Shopping Cart Abandonment

A full 70% of online shoppers abandon their shopping cart. The good news is that 3/4 of those people plan to return later. Here's how to re-engage distracted buyers and bring them back to complete their purchase on your winery's website.
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May 15, 2017 | Adrienne Stillman

DTC Tips from Walla Walla and the Willamette Valley

Top takeaways from our Washington and Oregon DTC Roadshows on asking for the wine club sign up, how mobile POS and CRM tools improve the tasting room experience, keeping out of state wine club members happy, leveraging user choice clubs and more.
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April 26, 2017 | Adrienne Stillman

How To Turn Tasting Room Visitors into Online Buyers

Tasting Room sales account for a large percentage of DTC winery sales and often an even larger share of new customer sales. But once your guest has left the Tasting Room, how do you turn that first sale into a long term relationship? And since many guests will never return to your physical location, how can you keep them engaged and buying online? Here's one dead simple way.
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March 7, 2017 | Adrienne Stillman

3 Things to Think About When (Re)Designing Winery Websites

Considering redesigning your winery's website? Or are you just getting started with a new site? Don't go too far without reading these three designer tips first.
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March 2, 2017 | Adrienne Stillman

5 Tips on Building an Effective Winery Hospitality Program

Five tips from DTC maven Katy Rogers of Jackson Family Wines on winery tasting room best practices including whether to offer reservations, why customer relationship management tools are critical, and how to approach incentives and compensation.
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January 23, 2017 | Adrienne Stillman

Get More Revenue From Your Wine Club in 2017

Where do wine clubs belong in today’s highly personalized online economy, where almost every imaginable thing can be purchased in a matter of minutes? Contrary to what some people may think, wine clubs are stronger than ever. Our new eBook shares 5 ways to get more revenue out of your wine club this year.

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December 1, 2016 | Adrienne Stillman

5 Examples of Great Holiday Winery Marketing

Looking for some holiday marketing inspiration? Here are five examples of what Vin65 client wineries are doing to promote their wines during the last weeks of the year.
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November 15, 2016 | Adrienne Stillman

5 Ways to Prepare Your Winery Websites for the Holidays

The first month of OND is over and November is upon is. Is your winery website ready for the holiday onslaught? Make sure you’re making the most of this critical time of year for your online wine sales with these five easy-to-implement ideas. 
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Your DTC Checklist for Success

From wine club to website, tasting room to fulfillment, use our handy checklist to put you and your team on the path to success.

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