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Vin65 Blog

DTC wine thoughts served up by Vin65

Andrew Kamphuis

Andrew Kamphuis

Recent Posts

January 14, 2016 | Andrew Kamphuis

DTC and the Next 5 Years

Discussing the top 5 trends and how to prepare now from the 2016 Direct to Consumer Wine Symposium.
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December 29, 2015 | Andrew Kamphuis

Goodbye Isn't Easy. Moving On From WineDirect and Vin65.

WineDirect (and its subsidiary Vin65) is an incredible company.  The vision of helping wineries sell more wine direct-to-consumer is a vision I strongly believe in.  Where parts of the wine industry are stuck in technology – WineDirect has really pushed the bar.  On the ecommerce side, tools like the carrot engine and action email are helping wineries sell more wine.  On the fulfillment side, the technology and bi-coastal fulfillment are creating better consumer experiences. 

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September 2, 2015 | Andrew Kamphuis

Vin65/WineDirect Form Long-Term Partnership with ShipCompliant/Sovos

As a bit of background, recently ShipCompliant was acquired by Sovos, a global tax and compliance firm.  Sovos has also just acquired WineDirect’s compliance software, known as WineDirect Compliance.  As part of the agreement we have formed a long-term partnership to work together on several DTC initiatives.

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November 25, 2014 | Andrew Kamphuis

3x More Sales – The Effect of an “Amazon Prime” Like Program in the Wine Industry

Let's start with the premise: a customer pays $79/year and receives shipping included on all of their wine purchases from 29 different wineries. Let's look at how we are doing one year into the program.

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July 11, 2013 | Andrew Kamphuis

Connecting Social and Commerce

At Vin65 we see a lot of data from transactions, we’ve done a lot of experiments and we’ve seen some interesting results. We’ve focused on analytics, A/B tests, and we look at BI tools to track data and improve tools and while this data is good, we don’t believe this it is good enough. 
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August 1, 2012 | Andrew Kamphuis

5 Tips for Effective Ecommerce Merchandising

On your winery website, how you merchandise ultimately makes for an easier, quicker and more pleasant shopping experience for your customers.

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March 12, 2012 | Andrew Kamphuis

Facebook Commerce - Show Me The Money

Facebook commerce is in its infancy and we are really at an experimental stage. When ecommerce was in its infancy there were a lot of successes and a lot of failures.

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January 3, 2012 | Andrew Kamphuis

12 Ways to Sell More Wine Online in 2012

It's 2012, and my #1 business New Years Resolution is to sell more wine online. Internally we have some great stuff we are working on, but let's talk about 12 ways you can sell more wine online.

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Grow Your DTC Sales 15%

Learn how you can grow your DTC sales 15%+ this year with new distribution channels, email marketing tactics and lower wine club attrition.

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