Developing the correct content strategy for your mobile site can be a bit confusing. It's still early in the game and we are seeing consultants offer different strategies on what content belongs on a mobile website.
There is no doubt that smart phones are changing the way we live. It's no surprise that major retailers have integrated mobile as part of their overall marketing strategy. But what about mobile for wineries? Is it important to have a mobile presence?
This is how it should be. Your wine website should be the hub of your web marketing, and social media, email, QR Codes, etc., are spokes that should drive traffic to the hub.
Even though QR codes have been around for more than 15 years, it seems like they are just now starting to reach main stream. Quite a few vendors in the wine space have embraced QR codes in their products.
Why do some emails have huge open rates but no click response, and why did this email have a relatively low open rate but had a high percentage of click through.