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Vin65 Blog | Andrew Kamphuis (2)
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Vin65 Blog

DTC wine thoughts served up by Vin65

Andrew Kamphuis

Andrew Kamphuis

Recent Posts

December 8, 2011 | Andrew Kamphuis

The right content strategy for your mobile site

 

Developing the correct content strategy for your mobile site can be a bit confusing. It's still early in the game and we are seeing consultants offer different strategies on what content belongs on a mobile website.

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December 5, 2011 | Andrew Kamphuis

3 Reasons Your Winery Needs a Mobile Website

 

There is no doubt that smart phones are changing the way we live. It's no surprise that major retailers have integrated mobile as part of their overall marketing strategy. But what about mobile for wineries? Is it important to have a mobile presence?

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November 1, 2011 | Andrew Kamphuis

Facebook Ecommerce - Will Customers Buy Wine on Facebook?

 

So Facebook has a large audience, but will this audience buy wine?  Here's 5 reasons I think they will.

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May 10, 2011 | Andrew Kamphuis

Your Wine Website is the Hub

 

This is how it should be. Your wine website should be the hub of your web marketing, and social media, email, QR Codes, etc., are spokes that should drive traffic to the hub.

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April 12, 2011 | Andrew Kamphuis

Wine Marketing: QR Codes Reach The Main Stream?

 

Even though QR codes have been around for more than 15 years, it seems like they are jusqrcode.jpgt now starting to reach main stream. Quite a few vendors in the wine space have embraced QR codes in their products. 

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March 1, 2011 | Andrew Kamphuis

What makes a great wine marketing email?

 

Why do some emails have huge open rates but no click response, and why did this email have a relatively low open rate but had a high percentage of click through.

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January 28, 2011 | Andrew Kamphuis

Unified Symposium - Making Your Direct-To-Consumer Work

 

Below are the slides of my 15-20 minute presentation at Unified Wine & Grape Symposium on "Making Your Direct-To-Consumer" work.

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January 19, 2011 | Andrew Kamphuis

DTC Wine Symposium - CRM Demystified

 

Here are the slides and an overview of my 7-10 minute presentation at DTC Wine Symposium on CRM Demystified. 

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