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Vin65 Blog | Andrew Kamphuis (5)
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Vin65 Blog

DTC wine thoughts served up by Vin65

Andrew Kamphuis

Andrew Kamphuis

Recent Posts

April 6, 2010 | Andrew Kamphuis

Is it time for your winery/wine store to have a mobile website?

We are hearing more and more about internet usage on smartphones - so is it time to target these mobile visitors? Let's look at some stats:

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March 30, 2010 | Andrew Kamphuis

Interview with Email Marketing Rock Star - Kristina Palko

Kristina is responsible for an enormous amount of direct-to-consumer email and has seen first-hand what works and what doesn't. It was great to have the opportunity to ask her a few questions about email marketing specific to the wine industry.

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March 15, 2010 | Andrew Kamphuis

Interview with Direct-to-Consumer Marketing Rock Star - Kristi Taaffe

I had the opportunity to talk with Kristi Taaffe, founder of Juicebox Direct a Direct to Consumer Sales & Marketing Management firm.

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March 12, 2010 | Andrew Kamphuis

Follow Up: Is it time for your winery/wine store to have a mobile website?

Most of our winery websites (all the ones without flash) preview well on a modern smart phone, but here's what happened when we introduced winery websites specifically designed for smart phones.

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March 9, 2010 | Andrew Kamphuis

Is Facebook sending your winery website more traffic than Google?

From a winery perspective, is this true – does Facebook send you more traffic than Google?

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February 10, 2010 | Andrew Kamphuis

The Anatomy of a Great Wine Page

Great web pages don't just happen, they require a lot of thought and planning.  What makes the page below great are five specific things.

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January 17, 2010 | Andrew Kamphuis

Reducing Friction Points in Checkout

Your customers want to purchase your wine quickly and easily so they can move on to the next thing they are doing online.

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December 15, 2009 | Andrew Kamphuis

How to guide your customers to a purchase?

Your customer is on your winery website, has found the wine he wants, has placed his purchases in the shopping cart and is now ready to checkout. Which of the following two shopping cart pages triggers the behavior you want your customer to take?

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Grow Your DTC Sales 15%

Learn how you can grow your DTC sales 15%+ this year with new distribution channels, email marketing tactics and lower wine club attrition.

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