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Vin65 Blog | Brent Johnson
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Vin65 Blog

DTC wine thoughts served up by Vin65

Brent Johnson

Brent Johnson

Recent Posts

July 20, 2016 | Brent Johnson

Introducing Free Winery Websites From Vin65

We love the wine industry and we love focusing on how to help all wineries sell more wine. So we're excited to announce our newest product offering: free content websites. 
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April 25, 2016 | Brent Johnson

Free Support at Vin65. 5 Reasons Why We Made The Change.

Today, there is a big change, we’re excited to offer all of our clients free customer support! Now all of your ‘how to’ questions and troubleshooting that we used to bill for is free.
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April 1, 2016 | Brent Johnson

Artificial Intelligence Now Powers Vin65 Support

Amazon's powerful AI (artificial Intelligence) can now not only order you pizza, tell you the weather, and play your favorite songs, it can also answer your Vin65 support questions.
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November 19, 2015 | Brent Johnson

EMV - Why Your Winery Should Care

EMV is something your winery will need and you should decide what your timeline is. The new EMV devices protect you from any onsite fraud from chip credit cards. It does not affect non-chip card orders that are on site, online orders, or wine club orders. Simple math can tell you if/when it’s worth it to buy new hardware from how many fraudulent transactions you get on site.

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April 21, 2015 | Brent Johnson

Shipping: Wineries... Can You Keep Up?

You're not Amazon, Walmart, or Target, and you don’t have the clout to demand killer shipping rates from UPS and FedEx.What are your options as a winery to live up to the expectations that these monsters retailers provide?

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February 24, 2015 | Brent Johnson

Email: The Biggest ROI for Wineries

You're busy - there are a million things to do today on top of selling your wine. So, where do you focus? Where should you spend time to get the biggest bang for your buck - or in your case, ROI?

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January 23, 2015 | Brent Johnson

Observations from an Emerging Wine Market (Colorado)

Last week, I attended the VinCO Conference and Trade Show in Grand Junction, CO. I was able to give two presentations to some of Colorado's most prominent winemakers, winery owners and emerging wineries. There were a lot of questions about selling more wine online - and I thought I'd share some insights.

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January 6, 2014 | Brent Johnson

4 Ways Your Buttons Can Increase Conversion

The ‘Add-To-Cart’ or ‘Buy’ button is essential if you want to sell wine on your website. Things like the colours, size, font, and location of these buttons play a very large factor subconsciously for a website visitor and will dictate whether or not they buy from you. Below are four factors that will change your conversion rates.

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Grow Your DTC Sales 15%

Learn how you can grow your DTC sales 15%+ this year with new distribution channels, email marketing tactics and lower wine club attrition.

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