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Vin65 Blog

DTC wine thoughts served up by Vin65

Corinna Wang

Corinna Wang

Recent Posts

May 19, 2016 | Corinna Wang

The 2016 Roadshow Roundup

Despite these wineries being in different geographical locations with varying levels of foot traffic, wine tourism and popular varietals - they all seemed to hit a DTC stumbling block in these areas. Let's dive in to see why:
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May 5, 2016 | Corinna Wang

Selling Wine Online - Canada and the World

Last month, we brought the Vin65 Roadshow to Niagara, ON, Canada. The wine game for Canada is a little different from the US - but the focus for Vin65 remains the same; we want you to sell more wine. Here's a quick look at the realities of selling wine online in Canada and the world.
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March 22, 2016 | Corinna Wang

Why Your Winery Still Isn’t Growing DTC Sales

Are you looking to grow DTC sales? Here are some reasons why you aren't seeing the growth you projected:
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February 16, 2016 | Corinna Wang

How Carrots Are Selling More Wine

We are well into 2016 and are looking towards the first club runs and the upcoming busy season for tasting rooms. What can you spend a few minutes on now in order to get ready for increased traffic in both your tasting room and online store? Setup carrots!  
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January 21, 2016 | Corinna Wang

Winning With DTC In 2016

Fresh from the Direct to Consumer Wine Symposium in Concord last week and off to the Unified Wine & Grape Symposium next week in Sacramento - I'd thought we should take a look at some stats from 2015 and why 2016 is going to be the year of DTC.
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December 15, 2015 | Corinna Wang

8 Ways to Reduce Wine Shopping Cart Abandonment This Holiday Season

Cart abandonment stats are a hard pill to swallow. People have made the effort to visit your website and have added wine to the shopping cart - but are jumping ship just before they give you their credit card. Across the Vin65 platform, abandon cart rates get higher over the holidays because people are browsing.

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October 27, 2015 | Corinna Wang

OND: Step 4 - Do the Heavy Lifting.

Now, get the heavy lifting done for your customers so that all they need to do is checkout.

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October 20, 2015 | Corinna Wang

OND: Step 3 - Make it Easy to Buy Your Wine.

"If you build it, they will come." Well, not really. You may have some killer promotions and gift packages to get people excited for the holidays, but it'll only help you sell more wine if people know about them. Your best weapon? Emails, of course.

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Your DTC Checklist for Success

From wine club to website, tasting room to fulfillment, use our handy checklist to put you and your team on the path to success.

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