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Vin65 Blog | Peter Andres

Vin65 Blog

DTC wine thoughts served up by Vin65

Peter Andres

Peter Andres

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May 17, 2011 | Peter Andres

Website Design 101


We spend a lot of time working with wineries and wine stores crafting and directing the creative for their website. Here are three things to consider when tackling a wine website design.

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February 22, 2010 | Peter Andres

Bridging Marketing Channels - Converting Tasting Room Visitors into Profitable Mailing List Members

One of the powerful things a winery can do with tasting room traffic is convert them from casual visitors to members of your winery's mailing list.

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October 2, 2009 | Peter Andres

Connecting to your wine website visitors

We just wanted to point out a great way to enhance the connection between your winery and visitors to your web site, which is video tasting notes or messages from the wine maker and/or wine owner.
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September 8, 2009 | Peter Andres

The Experience

As an owner of a wine web site one of the biggest challenges you will face is conveying "The Experience" of your winery, facility, vineyard, and wines.
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August 24, 2009 | Peter Andres

Fine Tune Your Newsletter Sign Up

For the most part winery websites simply put up a form to capture email addresses in the hopes that people will sign up. This strategy or lack there of isn't effective and doesn't create a valuable business resource. So how can we make this better?
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July 24, 2009 | Peter Andres

The boring old newsletter signup - what's the point?

These days it is all about the social media. Let me just say that you should start with the email list and then move onto the other stuff.
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July 7, 2009 | Peter Andres

New promotional tools on the Vin 65 platform

This week we enhanced our List BuilderĀ® tool to include two new features that we think are very cool. These were features requested by clients and we liked their thinking.
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February 4, 2009 | Peter Andres

You Are Expected To Do It All!

As a small winery owner you are expected to do it all. You are running the big show. You are on the hook for the results.
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Grow Your DTC Sales 15%

Learn how you can grow your DTC sales 15%+ this year with new distribution channels, email marketing tactics and lower wine club attrition.

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