Your label is the one piece of your organization that most people see. This is especially true if you are distributed in stores and restaurants and in many different geographic regions.
There are 4 basic types of customers out there: competitive, spontaneous, methodical, and humanistic. There is lots of good info out there on these types of customers, but here are the highlights.
One of the growing trends in the industry is blogging. But a lot of wineries don't understand how a blog can work within the framework of their organization, and what kind of positive effects it can have if done properly.
Have you lost the passion? Do you feel like you have lost touch with your website, and somehow it just isn’t living up to its potential. Could it be selling more wine, signing up more wine club members?
