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Vin65 Blog

DTC wine thoughts served up by Vin65

July 5, 2016 | Sarah Barwin

Connecting Social and Commerce Part 2

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Combining social and commerce data enables wineries to provide superior customer service and drive sales. Learn how Vin65 will be replacing VinTank with a new social media integration after VinTank's closure.

For over 3 years, Vin65 has connected social media data to consumers’ order history providing wineries with rich information about their interactions with consumers on social media.

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Combining social and commerce data enables wineries to provide superior customer service and drive sales. Using our tools, wineries have been able to know if that angry tweet over a broken bottle came from a person who once spent $20 at a winery, or from someone that has been a club member for 8 years with a LTV of over $10,000.

Now, more than ever, Vin65 believes in the power of bringing consumers’ order information and social media together to help wineries sell more wine online and offline.

Unfortunately, we have recently learned that VinTank (recently rebranded as TMRW Engine) will no longer be supporting clients in the wine industry effective July 31, 2016. As of that date, wineries will not be able to log into the VinTank platform and Vin65 will no longer receive social media data from VinTank to display in the Vin65 admin panel.

We have already started working on a replacement to bring rich social media information to your Vin65 admin panel. We will communicate full details about this as soon as possible.

If you have questions about how this change impacts your social media data in Vin65, we’d be happy to talk with you. We’re now local with support teams in Canada, USA and Australia, so give us a call at 1-866-852-8140 or email support@vin65.com

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