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Vin65 Blog

DTC wine thoughts served up by Vin65

August 17, 2009 | Andrew Kamphuis

Consumers reviews - do you trust them?

Teaser Text

70% of consumers trust consumer opinions posted online. This is higher than trust of TV, newspaper, magazine, radio and all other mass advertising listed in the survey.

We've seen consumer reviews make a large difference in conversion rates online, and we've known for quite some time that people trust other people's opinions.

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70% of consumers trust consumer opinions posted online. This is higher than trust of TV, newspaper, magazine, radio and all other mass advertising listed in the survey. (Thanks Kristina for sending this to me earlier this week.)

If you are not letting consumers post reviews on your website, is it maybe because you don't trust your consumers?

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Better DTC Sales Start Here

Your free Vin65 demo is just a click or call away.
Experience what our innovative, winery-centric suite of tools can do for your business today!

Request a Demo
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