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Vin65 Blog

DTC wine thoughts served up by Vin65

January 14, 2016 | Andrew Kamphuis

DTC and the Next 5 Years

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Discussing the top 5 trends and how to prepare now from the 2016 Direct to Consumer Wine Symposium.

Selling wine direct to consumer has come a long way. In 2008, you could on only ship wine into 34 states. Thanks to the efforts of organizations like Free the Grapes, we can now sell into 44 states.

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Wineries are getting better at using their data to really get to know their customers. They know their LTV, what wine they like, what club they belong to, the last time they purchased and what emails will drive sales from them. We need to do more as an industry to raise the bar and give wine lovers a better overall, omni-channel experience.

Yesterday, at the Direct to Consumer Wine Symposium in Concord, I spoke about DTC and the next 5 years - and gave some pretty bold predictions.

  1. The traditional wine club is dying
  2. Personalization is king
  3. 20% of your sales will be global
  4. Mobile will overtake desktop sales
  5. Wine shipping will be less than 2 days

Take a look at the slide deck and feel free to agree or disagree in the comments. I love when things get heated in the wine industry - it means we're changing and raising the bar.

In 2016 - one thing is for sure - we want you to #SellMoreWine.

> View DTC and the Next 5 Years in SlideShare

Better DTC Sales Start Here

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Better DTC Sales Start Here

Your free Vin65 demo is just a click or call away.
Experience what our innovative, winery-centric suite of tools can do for your business today!

Request a Demo
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