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Vin65 Blog

DTC wine thoughts served up by Vin65

November 1, 2011 | Andrew Kamphuis

Facebook Ecommerce - Will Customers Buy Wine on Facebook?

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So Facebook has a large audience, but will this audience buy wine?  Here's 5 reasons I think they will.

If you’re like most internet users, you start your day by checking Facebook and you probably check again at the end of the day. If you’re like our employees, you’re probably also checking Facebook at work. There are over 800 million active users on Facebook, and Facebook accounts for 1 in 5 pages accessed on the internet.

So Facebook has a large audience, but will this audience buy wine?  Here's 5 reasons I think they will.

1. Facebook already drives ecommerce traffic to your website.

There is some debate about whether Google or Facebook drives more traffic to a website, but it’s clear they are both key traffic sources. Facebook is the number one or number two driver of traffic to your ecommerce site. (Source / Source).

2. Facebook customers are good customers.

American Eagle found Facebook-referred visitors spend an average of 57% more money than non-Facebook-referred visitors. GiantNerd.com saw a 100% increase in revenue from Facebook within two weeks of adding the like button. There are several other Commerce Stats here. (Source)

3. Facebook is where your customers hang out.

There are more than 800 million active users on Facebook. More than 50% of users log onto Facebook in any given day. (Source)

4. Facebook is already a viable retail platform.

According to Booz Allen, there are $5 billion in goods being sold on Facebook in 2011. In the alcohol market, Social Commerce Today has a great story about Magners Cider and closer to California, wineries such as Silver Smith Vineyards are already selling wine on Facebook. (Source)

5. Facebook commerce is growing.

According to the same graph in number 4 above, Facebook commerce will be a $30 billion industry in 2015.

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At Vin65, we launched our Facebook Ecommerce App today. Show and sell your wine inside Facebook. Create custom Facebook fan pages. While there is a small setup fee, there is no additional monthly charge to our existing clients, and it’s fully integrated with our platform.

In developing this app, we stepped on the shoulders of other innovators including both Vintank Social Connect (Cruvee) and Social Candy who have developed great apps on Facebook.  

While I might have some bias, I really believe that Facebook commerce is here.  One of the key pieces for me in our Facebook Ecommerce App build was the addition of Google Analytics along with our reporting and dashboards. Like mobile and our iPad app, we’ll be watching closely as Facebook traffic grows and our Facebook ecommerce app evolves.

Check out some live examples and let us know what you think.

Demo Store: http://www.facebook.com/PineWines  
Ceja Vineyards: http://www.facebook.com/CejaVineyards
Twisted Oak: http://www.facebook.com/twistedoak

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