2014 is coming to an end. It's that time of year where we pack up the holiday decorations, discontinue killer promotions and get back to wine club reality. Is your website looking as tired as you feel?
Be honest and take a hard look at your winery's website. Does it function well? Is the ecommerce experience good for first time purchasers, repeat buyers and club members? Does your website reflect your brand, messaging, tasting room and overall experience? Do you have a beautiful tasting room, yet feel that your winery website is an eyesore?
What's a winery to do?