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Vin65 Blog

DTC wine thoughts served up by Vin65

March 2, 2017 | Adrienne Stillman

5 Tips on Building an Effective Winery Hospitality Program

Five tips from DTC maven Katy Rogers of Jackson Family Wines on winery tasting room best practices including whether to offer reservations, why customer relationship management tools are critical, and how to approach incentives and compensation.
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February 7, 2017 | Jim Agger

5 Reasons Online Marketplaces Are Important for DTC Wine Sales

Online marketplaces - like Amazon, eBay and Etsy - account for 1/3 of total ecommerce and are growing quickly. With more and more luxury brands jumping onboard, here's what you need to know about the marketplace opportunity and how your winery can benefit.
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January 23, 2017 | Adrienne Stillman

Get More Revenue From Your Wine Club in 2017

Where do wine clubs belong in today’s highly personalized online economy, where almost every imaginable thing can be purchased in a matter of minutes? Contrary to what some people may think, wine clubs are stronger than ever. Our new eBook shares 5 ways to get more revenue out of your wine club this year.

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December 15, 2016 | Stephanie Friedman

Prepare Now for DTC Success in the New Year

As we power through O-N-D and round the corner toward the holidays, it’s important to sustain momentum and make every last business day of this year count. Here are six tips to help you hit the ground running in 2017.

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December 12, 2016 | Laurie Millotte

3 Visual Ways to Tap Into the Holiday Season

The holiday season is when many businesses fire up their social media to grab attention and push direct sales. You want your images to stand out on the screen just as your bottles would in a store.

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December 6, 2016 | Sarah Barwin

How to Sell More Wine Club Memberships This Holiday Season

Your club members are an invaluable source of revenue for your winery, and can be the secret sauce to growing your DTC sales. Encouraging your loyal customers to share the love with Gift Club Memberships is one way you can make sure you're constantly growing your club base while reaching new customers.

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December 1, 2016 | Adrienne Stillman

5 Examples of Great Holiday Winery Marketing

Looking for some holiday marketing inspiration? Here are five examples of what Vin65 client wineries are doing to promote their wines during the last weeks of the year.
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November 16, 2016 | Sarah Barwin

Introducing the Vin65 Beta Program

Building a new feature or enhancing an existing one is a complex process that we’re working hard to get right. We have always enlisted a selection of our trusty customers to test and contribute to what we’re building, but we’re looking now to get more people involved.  
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Grow Your DTC Sales 15%

Learn how you can grow your DTC sales 15%+ this year with new distribution channels, email marketing tactics and lower wine club attrition.

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