Email marketing is an important element of selling wines online, but how do you collect the contact information of your dedicated customers? Read on to discover the different ways to build a strong email marketing list.
The more context you have surrounding your customers, the easier it is for you to provide them with a superior customer experience. Learn how social media can offer you that additional layer of insight.
Retailers and consumers alike love gift cards. They don’t take up much shelf space, they are easily brandable and they promote customer choice. But gift cards also make plain good business sense. Find out how you can make the most of them in your tasting room.
Combining social and commerce data enables wineries to provide superior customer service and drive sales. Learn how Vin65 will be replacing VinTank with a new social media integration after VinTank's closure.
Creating a marketing plan is tough. Luckily, your customers offer a wealth of insight into what works, and what doesn’t. Here, we look at three ways to use customer data to help you build an effective marketing strategy that will sell more wine.
46Brix is Vin65's built-in shipping rewards program. Two years after launch, we've seen dramatic business results for participating wineries. Here, we dig into the data and look at how 46Brix is helping wineries in the US and Canada sell more wine.
Despite these wineries being in different geographical locations with varying levels of foot traffic, wine tourism and popular varietals - they all seemed to hit a DTC stumbling block in these areas. Let's dive in to see why: