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Vin65 Blog

DTC wine thoughts served up by Vin65

April 1, 2016 | Brent Johnson

Artificial Intelligence Now Powers Vin65 Support

Amazon's powerful AI (artificial Intelligence) can now not only order you pizza, tell you the weather, and play your favorite songs, it can also answer your Vin65 support questions.
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March 22, 2016 | Corinna Wang

Why Your Winery Still Isn’t Growing DTC Sales

Are you looking to grow DTC sales? Here are some reasons why you aren't seeing the growth you projected:
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March 15, 2016 | Laurie Millotte

A Bottle Shot Is Worth A Thousand Words

This is a guest blog post by Laurie Millotte, founder of Outshinery.com and an avid wine enthusiast. Laurie is a designer & art director who believes in the power of well-crafted brands and ideas, focusing on innovative and narrative branding and packaging for the wine industry. 
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February 16, 2016 | Corinna Wang

How Carrots Are Selling More Wine

We are well into 2016 and are looking towards the first club runs and the upcoming busy season for tasting rooms. What can you spend a few minutes on now in order to get ready for increased traffic in both your tasting room and online store? Setup carrots!  
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January 21, 2016 | Corinna Wang

Winning With DTC In 2016

Fresh from the Direct to Consumer Wine Symposium in Concord last week and off to the Unified Wine & Grape Symposium next week in Sacramento - I'd thought we should take a look at some stats from 2015 and why 2016 is going to be the year of DTC.
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January 14, 2016 | Andrew Kamphuis

DTC and the Next 5 Years

Discussing the top 5 trends and how to prepare now from the 2016 Direct to Consumer Wine Symposium.
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December 29, 2015 | Andrew Kamphuis

Goodbye Isn't Easy. Moving On From WineDirect and Vin65.

WineDirect (and its subsidiary Vin65) is an incredible company.  The vision of helping wineries sell more wine direct-to-consumer is a vision I strongly believe in.  Where parts of the wine industry are stuck in technology – WineDirect has really pushed the bar.  On the ecommerce side, tools like the carrot engine and action email are helping wineries sell more wine.  On the fulfillment side, the technology and bi-coastal fulfillment are creating better consumer experiences. 

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December 15, 2015 | Corinna Wang

8 Ways to Reduce Wine Shopping Cart Abandonment This Holiday Season

Cart abandonment stats are a hard pill to swallow. People have made the effort to visit your website and have added wine to the shopping cart - but are jumping ship just before they give you their credit card. Across the Vin65 platform, abandon cart rates get higher over the holidays because people are browsing.

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Your DTC Checklist for Success

From wine club to website, tasting room to fulfillment, use our handy checklist to put you and your team on the path to success.

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