Vin65 Blog

WineDirect (and its subsidiary Vin65) is an incredible company.  The vision of helping wineries sell more wine direct-to-consumer is a vision I strongly believe in.  Where parts of the wine industry are stuck in technology – WineDirect has really pushed the bar.  On the ecommerce side, tools like the carrot engine and action email are helping wineries sell more wine.  On the fulfillment side, the technology and bi-coastal fulfillment are creating better consumer experiences. 

Cart abandonment stats are a hard pill to swallow. People have made the effort to visit your website and have added wine to the shopping cart - but are jumping ship just before they give you their credit card. Across the Vin65 platform, abandon cart rates get higher over the holidays because people are browsing.

EMV is something your winery will need and you should decide what your timeline is. The new EMV devices protect you from any onsite fraud from chip credit cards. It does not affect non-chip card orders that are on site, online orders, or wine club orders. Simple math can tell you if/when it’s worth it to buy new hardware from how many fraudulent transactions you get on site.

Now, get the heavy lifting done for your customers so that all they need to do is checkout.

"If you build it, they will come." Well, not really. You may have some killer promotions and gift packages to get people excited for the holidays, but it'll only help you sell more wine if people know about them. Your best weapon? Emails, of course.

There are a lot of wineries out there. What is going to make yours stand out? You're going to have to get people excited about your wine - and here are some tips to do just that.

Here in Vancouver, it’s pretty apparent that summer is over. The rain boots under my desk are constant reminders that fall is here. Pretty soon Christmas music will be playing absolutely everywhere.