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Vin65 Blog

DTC wine thoughts served up by Vin65

March 1, 2009 | Andrew Kamphuis

The power of consumer reviews

Teaser Text

The statistics are everywhere. Consumer reviews generate more sales.

The statistics are everywhere.
Consumer reviews generate more sales.


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I personally have had a few questions with clients and prospects about ratings and reviews, and in some of these conversations the client has been sceptical. The client has felt that a single bad rating can bring down the average or a negative review can turn off buyers. That's true if the glass is half empty.

A single bad rating can lend credibility to your product. When I look at reviews at Amazon and I see 19 good reviews and 1 bad review, it leads to credibility.

A negative review can turn buyers off, but it can also let you address a negative experience. Properly handling a negative experience shows class, and it can turn a person into a fan. (And if the consumer isn't telling you about their negative experience, you can bet they are telling their friends)

Don't fear the negative review.

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