<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=230238564019519&amp;ev=PageView&amp;noscript=1">
Vin65-Blog-Header-1600x500-compressor.png

Vin65 Blog

DTC wine thoughts served up by Vin65

March 1, 2009 | Andrew Kamphuis

The power of consumer reviews

Teaser Text

The statistics are everywhere. Consumer reviews generate more sales.

The statistics are everywhere.
Consumer reviews generate more sales.


customer-review.jpg

I personally have had a few questions with clients and prospects about ratings and reviews, and in some of these conversations the client has been sceptical. The client has felt that a single bad rating can bring down the average or a negative review can turn off buyers. That's true if the glass is half empty.

A single bad rating can lend credibility to your product. When I look at reviews at Amazon and I see 19 good reviews and 1 bad review, it leads to credibility.

A negative review can turn buyers off, but it can also let you address a negative experience. Properly handling a negative experience shows class, and it can turn a person into a fan. (And if the consumer isn't telling you about their negative experience, you can bet they are telling their friends)

Don't fear the negative review.

Grow Your DTC Sales 15%

Learn how you can grow your DTC sales 15%+ this year with new distribution channels, email marketing tactics and lower wine club attrition.

Learn More

Better DTC Sales Start Here

Your free Vin65 demo is just a click or call away.
Experience what our innovative, winery-centric suite of tools can do for your business today!

Request a Demo
WD-Blog-Footer-1572x388-compressor.png