<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=230238564019519&amp;ev=PageView&amp;noscript=1">
Vin65 Blog Header 1600x500.png

Vin65 Blog

DTC wine thoughts served up by Vin65

March 1, 2009 | Andrew Kamphuis

The power of consumer reviews

Teaser Text

The statistics are everywhere. Consumer reviews generate more sales.

The statistics are everywhere.
Consumer reviews generate more sales.


customer-review.jpg

I personally have had a few questions with clients and prospects about ratings and reviews, and in some of these conversations the client has been sceptical. The client has felt that a single bad rating can bring down the average or a negative review can turn off buyers. That's true if the glass is half empty.

A single bad rating can lend credibility to your product. When I look at reviews at Amazon and I see 19 good reviews and 1 bad review, it leads to credibility.

A negative review can turn buyers off, but it can also let you address a negative experience. Properly handling a negative experience shows class, and it can turn a person into a fan. (And if the consumer isn't telling you about their negative experience, you can bet they are telling their friends)

Don't fear the negative review.

Better DTC Sales Start Here

Your free Vin65 demo is just a click or call away. Experience what our innovative, winery-centric suite of tools can do for your business today!

Request a Demo

Better DTC Sales Start Here

Your free Vin65 demo is just a click or call away.
Experience what our innovative, winery-centric suite of tools can do for your business today!

Request a Demo
WD Blog Footer 1572x388.png