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Vin65 Blog

DTC wine thoughts served up by Vin65

August 12, 2014 | Corinna Wang

4 Reasons To Kill Your Home Page Carousel

Carousels (or homepage sliders) became popular because they were a quick fix for two constant dilemmas: "How can I cram all of my content into a small space?" and "What content is the most important?". They are used to provide a solution to both of these problems, while keeping content above the fold.

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January 6, 2014 | Brent Johnson

4 Ways Your Buttons Can Increase Conversion

The ‘Add-To-Cart’ or ‘Buy’ button is essential if you want to sell wine on your website. Things like the colours, size, font, and location of these buttons play a very large factor subconsciously for a website visitor and will dictate whether or not they buy from you. Below are four factors that will change your conversion rates.

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May 17, 2011 | Peter Andres

Website Design 101

 

We spend a lot of time working with wineries and wine stores crafting and directing the creative for their website. Here are three things to consider when tackling a wine website design.

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June 30, 2010 | Andrew Kamphuis

How often should you update your winery website?

Keeping your website fresh is key to its success. Visitors won’t return if the content is stale and dated.

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December 15, 2009 | Andrew Kamphuis

How to guide your customers to a purchase?

Your customer is on your winery website, has found the wine he wants, has placed his purchases in the shopping cart and is now ready to checkout. Which of the following two shopping cart pages triggers the behavior you want your customer to take?

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November 3, 2009 | Andrew Kamphuis

3 Mistakes When Redesigning Your Website

Thinking about redesigning your winery website? If so, here are three common mistakes to avoid before jumping into your redesign. 
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September 8, 2009 | Peter Andres

The Experience

As an owner of a wine web site one of the biggest challenges you will face is conveying "The Experience" of your winery, facility, vineyard, and wines.
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August 19, 2009 | Andrew Kamphuis

New Admin Interface

A little bit of a self promotion. This morning we launched our new interface on our admin panel. We have some clear goals around our admin panel. It has to be as simple as possible. We want the user interface to be intuitive and friendly.
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Grow Your DTC Sales 15%

Learn how you can grow your DTC sales 15%+ this year with new distribution channels, email marketing tactics and lower wine club attrition.

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Better DTC Sales Start Here

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