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Vin65 Blog

DTC wine thoughts served up by Vin65

July 5, 2009 | Andrew Kamphuis

Improving Customer Experience Part 2: The Checkout

The customer experience in the checkout process will make a difference in whether a customer completes the transaction or abandons their cart. Here are five points to consider in your checkout process.

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May 3, 2009 | Andrew Kamphuis

One key factor for a better user experience.

What is the top factor in creating a better user experience? 
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February 21, 2009 | Andrew Kamphuis

Who takes care of the content?

If you're planning a website the content plays a key role. So does photography, Website design, typography, 'call to action' phrases, button color, etc all play key roles. At Vin|65 we have a set process we take our clients through:
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December 21, 2008 | Andrew Kamphuis

How's your site search working?

Are customers frustrated by the results? Do you even track the searches people make and the number of results you return.

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August 27, 2008 | Brent Johnson

New Website Launch: Burgundy & Beyond

Burgundy and Beyond is a wine boutique specialized in domain-direct French wines from Burgundy, Champagne, Bordeaux, the Loire and the Rhône.

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July 4, 2008 | Peter Andres

Are you breaking up with your website?

Have you lost the passion? Do you feel like you have lost touch with your website, and somehow it just isn’t living up to its potential. Could it be selling more wine, signing up more wine club members?

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June 3, 2008 | Andrew Kamphuis

Is the Fade-In/Fade-Out Flash Image Converting Sales?

Are the cycling images and messages on your homepage a killer app? or killing your sales?

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May 14, 2008 | Andrew Kamphuis

Keys to Success #1: Intuitive & Attractive Design

People make first impressions in about 6 to 8 seconds. When a customer visits your website, what is their first impression? What do they immediately assume about the quality of your company?

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Grow Your DTC Sales 15%

Learn how you can grow your DTC sales 15%+ this year with new distribution channels, email marketing tactics and lower wine club attrition.

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