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Vin65 Blog

DTC wine thoughts served up by Vin65

October 27, 2015 | Corinna Wang

OND: Step 4 - Do the Heavy Lifting.

Now, get the heavy lifting done for your customers so that all they need to do is checkout.

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October 20, 2015 | Corinna Wang

OND: Step 3 - Make it Easy to Buy Your Wine.

"If you build it, they will come." Well, not really. You may have some killer promotions and gift packages to get people excited for the holidays, but it'll only help you sell more wine if people know about them. Your best weapon? Emails, of course.

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October 13, 2015 | Corinna Wang

OND: Step 2 - Get People Excited About Your Wine.

There are a lot of wineries out there. What is going to make yours stand out? You're going to have to get people excited about your wine - and here are some tips to do just that.

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October 6, 2015 | Corinna Wang

OND: Step 1 - Get Your Winery Ready.

Here in Vancouver, it’s pretty apparent that summer is over. The rain boots under my desk are constant reminders that fall is here. Pretty soon Christmas music will be playing absolutely everywhere.

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September 22, 2015 | Corinna Wang

Squashing Negative Reviews

Reviews are important for your winery business. Whether they're product reviews (your wine), experience reviews (your tasting room), or customer service reviews (your team) - they help people determine if they should buy from you, visit you, or what to expect once they get there.

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August 18, 2015 | Corinna Wang

Ecommerce UX - How Does Your Winery Stack Up?

A lot of people get frustrated because what they want doesn't come through with their website design. While good design is important to appeal to your customers - a good user experience (UX) should be your key concern.

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August 4, 2015 | Corinna Wang

Buying Wine Online: Isn't it Time to Relax the Restrictions?

I went out for lunch in downtown Vancouver recently – and got really excited when the restaurant carried my favorite Cabernet Franc from a local BC winery. “This Cab Franc is so hard to find – the winery is even sold out online,” I said. The server responded with “You can buy wine online? Who knew?”

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June 2, 2015 | Andrea Dyck

Do You Care About Your Online Customer Experience?

What experience does your website give online customers? Is it easy to navigate? Does it contain details on products for purchase? Can information be found quickly? You want to ensure that customers can easily purchase wine and have a great experience while doing it. The bottom line is that if your customers don't enjoy spending time on your website, they are less likely to visit it or spend time on it. Shopping should be enjoyable, right?
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Grow Your DTC Sales 15%

Learn how you can grow your DTC sales 15%+ this year with new distribution channels, email marketing tactics and lower wine club attrition.

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Better DTC Sales Start Here

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