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Vin65 Blog

DTC wine thoughts served up by Vin65

October 13, 2015 | Corinna Wang

OND: Step 2 - Get People Excited About Your Wine.

There are a lot of wineries out there. What is going to make yours stand out? You're going to have to get people excited about your wine - and here are some tips to do just that.

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October 6, 2015 | Corinna Wang

OND: Step 1 - Get Your Winery Ready.

Here in Vancouver, it’s pretty apparent that summer is over. The rain boots under my desk are constant reminders that fall is here. Pretty soon Christmas music will be playing absolutely everywhere.

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September 22, 2015 | Corinna Wang

Squashing Negative Reviews

Reviews are important for your winery business. Whether they're product reviews (your wine), experience reviews (your tasting room), or customer service reviews (your team) - they help people determine if they should buy from you, visit you, or what to expect once they get there.

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August 18, 2015 | Corinna Wang

Ecommerce UX - How Does Your Winery Stack Up?

A lot of people get frustrated because what they want doesn't come through with their website design. While good design is important to appeal to your customers - a good user experience (UX) should be your key concern.

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August 4, 2015 | Corinna Wang

Buying Wine Online: Isn't it Time to Relax the Restrictions?

I went out for lunch in downtown Vancouver recently – and got really excited when the restaurant carried my favorite Cabernet Franc from a local BC winery. “This Cab Franc is so hard to find – the winery is even sold out online,” I said. The server responded with “You can buy wine online? Who knew?”

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June 2, 2015 | Andrea Dyck

Do You Care About Your Online Customer Experience?

What experience does your website give online customers? Is it easy to navigate? Does it contain details on products for purchase? Can information be found quickly? You want to ensure that customers can easily purchase wine and have a great experience while doing it. The bottom line is that if your customers don't enjoy spending time on your website, they are less likely to visit it or spend time on it. Shopping should be enjoyable, right?
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May 14, 2015 | Jessie Poshepny

Insider Tips to Sell More Wine - Part 2

The key to selling more wine is capturing email addresses so that you can market to people after they've left the tasting room. With Vin65, I have been able to capture thousands more emails because we do not print receipts. We let people know that they’ll be added to our mailing list and we urge them to have their receipt sent via email. 9 times out of 10 they give us their email address.

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May 12, 2015 | Jessie Poshepny

Insider Tips to Sell More Wine - Part 1

This is a two-part guest post from Jessie Poshepny Vallery. She has been working at Trione since 2008, has been in the wine business for 13 years - and a Vin65 client since 2013. Jessie serves as the President of the Geyserville Chamber of Commerce, writes for Sonoma Discoveries magazine and enjoys promoting the local businesses and area. This post will give you concrete examples on how she sells more wine.
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Your DTC Checklist for Success

From wine club to website, tasting room to fulfillment, use our handy checklist to put you and your team on the path to success.

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