You've probably guessed by now that we love Halloween here at Vin65. You also know that we're passionate about you selling more wine. This time of year, your online sales are taking off while customers prepare for the holiday season. Don't make these mistakes on your winery website:
Carousels (or homepage sliders) became popular because they were a quick fix for two constant dilemmas: "How can I cram all of my content into a small space?" and "What content is the most important?". They are used to provide a solution to both of these problems, while keeping content above the fold.
Most importantly, there is always ROI in talking with your customers. You would never ignore emails or phone calls from customers, so start thinking of social media as just another channel where customers connect with you.
Online sales are growing at the fastest pace in history and staying connected to your customers is critical. Here are five customer touch points that will drive your DTC wine sales and keep your biggest fans coming back:
Nurturing relationships with your customers is critical for growing a successful business. Problem is, not everyone wants personal relationships with businesses. Develop trust with your customer in order to open up the information-sharing floodgates.