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Vin65 Blog

DTC wine thoughts served up by Vin65

October 16, 2014 | Corinna Wang

5 Tips For Your Winery Website This Holiday Season

October, November, December (OND) is in full swing. Smart retailers are already starting to focus on holiday promotions for Black Friday, Cyber Monday and the gift-giving season.

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September 9, 2014 | Corinna Wang

Become an Email Marketing Ninja in 3 Easy Steps

Email marketing is an effective way to reach your customers and drive them to your website. Emails have been around for a long time because they are such a powerful tool.

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August 12, 2014 | Corinna Wang

4 Reasons To Kill Your Home Page Carousel

Carousels (or homepage sliders) became popular because they were a quick fix for two constant dilemmas: "How can I cram all of my content into a small space?" and "What content is the most important?". They are used to provide a solution to both of these problems, while keeping content above the fold.

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July 8, 2014 | Paul Mabray

Finding Bigfoot: ROI in Social Media is Not a Mythical Beast

Most importantly, there is always ROI in talking with your customers. You would never ignore emails or phone calls from customers, so start thinking of social media as just another channel where customers connect with you.

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June 10, 2014 | Corinna Wang

5 Annoying Friction Points At Checkout

Ready for some Spring cleaning? Spend some time this month and actually buy wine from your website from beginning to end. You may just find some room for improvement.

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May 27, 2014 | Sandra Hess

Five Touch Points to Drive DTC Wine Sales and Keep ‘em Coming Back!

Online sales are growing at the fastest pace in history and staying connected to your customers is critical. Here are five customer touch points that will drive your DTC wine sales and keep your biggest fans coming back:

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April 8, 2014 | Corinna Wang

3 Ways To Get Quality Customer Data

Nurturing relationships with your customers is critical for growing a successful business. Problem is, not everyone wants personal relationships with businesses. Develop trust with your customer in order to open up the information-sharing floodgates.

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March 11, 2014 | Corinna Wang

4 Reasons To Develop Your Wine Ratings

Product reviews are good for business. Reviews give your product a human level of interaction and are a powerful convincer for the savvy consumer. When’s the last time you bought something from Amazon and didn’t read at least the first couple of reviews?

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Your DTC Checklist for Success

From wine club to website, tasting room to fulfillment, use our handy checklist to put you and your team on the path to success.

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