Vin65 Blog

It's November and the holidays are fast approaching. You could have put Christmas off when Costco had festive gear on display in September - but there's no fighting it now. Wine sales peak over the holidays. So, how do you get consumers to buy direct, versus grabbing a bottle at the local store on their way to a holiday party? Here's how:

You've probably guessed by now that we love Halloween here at Vin65. You also know that we're passionate about you selling more wine. This time of year, your online sales are taking off while customers prepare for the holiday season. Don't make these mistakes on your winery website:

October, November, December (OND) is in full swing. Smart retailers are already starting to focus on holiday promotions for Black Friday, Cyber Monday and the gift-giving season.

Email marketing is an effective way to reach your customers and drive them to your website. Emails have been around for a long time because they are such a powerful tool.

Carousels (or homepage sliders) became popular because they were a quick fix for two constant dilemmas: "How can I cram all of my content into a small space?" and "What content is the most important?". They are used to provide a solution to both of these problems, while keeping content above the fold.

Most importantly, there is always ROI in talking with your customers. You would never ignore emails or phone calls from customers, so start thinking of social media as just another channel where customers connect with you.

Ready for some Spring cleaning? Spend some time this month and actually buy wine from your website from beginning to end. You may just find some room for improvement.

Online sales are growing at the fastest pace in history and staying connected to your customers is critical. Here are five customer touch points that will drive your DTC wine sales and keep your biggest fans coming back: