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Vin65 Blog | eCommerce (6)
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Vin65 Blog

DTC wine thoughts served up by Vin65

April 8, 2014 | Corinna Wang

3 Ways To Get Quality Customer Data

Nurturing relationships with your customers is critical for growing a successful business. Problem is, not everyone wants personal relationships with businesses. Develop trust with your customer in order to open up the information-sharing floodgates.

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March 11, 2014 | Corinna Wang

4 Reasons To Develop Your Wine Ratings

Product reviews are good for business. Reviews give your product a human level of interaction and are a powerful convincer for the savvy consumer. When’s the last time you bought something from Amazon and didn’t read at least the first couple of reviews?

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January 6, 2014 | Brent Johnson

4 Ways Your Buttons Can Increase Conversion

The ‘Add-To-Cart’ or ‘Buy’ button is essential if you want to sell wine on your website. Things like the colours, size, font, and location of these buttons play a very large factor subconsciously for a website visitor and will dictate whether or not they buy from you. Below are four factors that will change your conversion rates.

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September 19, 2013 | Brent Johnson

5 Holiday Preparation Tips For Your Website

Whether you’re ready for it or not, October, November and December (the holiday season) is rapidly approaching. It’s a good time to start planning and executing marketing campaigns on your websites. 
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July 11, 2013 | Andrew Kamphuis

Connecting Social and Commerce

At Vin65 we see a lot of data from transactions, we’ve done a lot of experiments and we’ve seen some interesting results. We’ve focused on analytics, A/B tests, and we look at BI tools to track data and improve tools and while this data is good, we don’t believe this it is good enough. 
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August 1, 2012 | Andrew Kamphuis

5 Tips for Effective Ecommerce Merchandising

On your winery website, how you merchandise ultimately makes for an easier, quicker and more pleasant shopping experience for your customers.

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February 7, 2012 | Josh Clysdale

4 Keys to an Effective Promotion Strategy

In a sea of conflicting prices and promotional offers what can help your offer rise and get noticed while others sink into the proverbial junk box? Let's take a look at 4 keys to an effective coupon or promo strategy for selling wine.
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December 8, 2011 | Andrew Kamphuis

The right content strategy for your mobile site

 

Developing the correct content strategy for your mobile site can be a bit confusing. It's still early in the game and we are seeing consultants offer different strategies on what content belongs on a mobile website.

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Grow Your DTC Sales 15%

Learn how you can grow your DTC sales 15%+ this year with new distribution channels, email marketing tactics and lower wine club attrition.

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