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Vin65 Blog

DTC wine thoughts served up by Vin65

August 18, 2015 | Corinna Wang

Ecommerce UX - How Does Your Winery Stack Up?

A lot of people get frustrated because what they want doesn't come through with their website design. While good design is important to appeal to your customers - a good user experience (UX) should be your key concern.

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May 14, 2015 | Jessie Poshepny

Insider Tips to Sell More Wine - Part 2

The key to selling more wine is capturing email addresses so that you can market to people after they've left the tasting room. With Vin65, I have been able to capture thousands more emails because we do not print receipts. We let people know that they’ll be added to our mailing list and we urge them to have their receipt sent via email. 9 times out of 10 they give us their email address.

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May 12, 2015 | Jessie Poshepny

Insider Tips to Sell More Wine - Part 1

This is a two-part guest post from Jessie Poshepny Vallery. She has been working at Trione since 2008, has been in the wine business for 13 years - and a Vin65 client since 2013. Jessie serves as the President of the Geyserville Chamber of Commerce, writes for Sonoma Discoveries magazine and enjoys promoting the local businesses and area. This post will give you concrete examples on how she sells more wine.
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April 21, 2015 | Brent Johnson

Shipping: Wineries... Can You Keep Up?

You're not Amazon, Walmart, or Target, and you don’t have the clout to demand killer shipping rates from UPS and FedEx.What are your options as a winery to live up to the expectations that these monsters retailers provide?

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March 17, 2015 | Corinna Wang

Start With Why: What's Your Winery's Value Proposition?

It's the million-dollar question. The differentiator. What makes your wine stand out from the crowd?

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February 24, 2015 | Brent Johnson

Email: The Biggest ROI for Wineries

You're busy - there are a million things to do today on top of selling your wine. So, where do you focus? Where should you spend time to get the biggest bang for your buck - or in your case, ROI?

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January 23, 2015 | Brent Johnson

Observations from an Emerging Wine Market (Colorado)

Last week, I attended the VinCO Conference and Trade Show in Grand Junction, CO. I was able to give two presentations to some of Colorado's most prominent winemakers, winery owners and emerging wineries. There were a lot of questions about selling more wine online - and I thought I'd share some insights.

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December 30, 2014 | Corinna Wang

New Year, Old Website?

2014 is coming to an end. It's that time of year where we pack up the holiday decorations, discontinue killer promotions and get back to wine club reality. Is your website looking as tired as you feel?

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Grow Your DTC Sales 15%

Learn how you can grow your DTC sales 15%+ this year with new distribution channels, email marketing tactics and lower wine club attrition.

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Better DTC Sales Start Here

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