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Vin65 Blog | Marketing (6)
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Vin65 Blog

DTC wine thoughts served up by Vin65

July 8, 2014 | Paul Mabray

Finding Bigfoot: ROI in Social Media is Not a Mythical Beast

Most importantly, there is always ROI in talking with your customers. You would never ignore emails or phone calls from customers, so start thinking of social media as just another channel where customers connect with you.

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June 10, 2014 | Corinna Wang

5 Annoying Friction Points At Checkout

Ready for some Spring cleaning? Spend some time this month and actually buy wine from your website from beginning to end. You may just find some room for improvement.

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May 27, 2014 | Sandra Hess

Five Touch Points to Drive DTC Wine Sales and Keep ‘em Coming Back!

Online sales are growing at the fastest pace in history and staying connected to your customers is critical. Here are five customer touch points that will drive your DTC wine sales and keep your biggest fans coming back:

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April 8, 2014 | Corinna Wang

3 Ways To Get Quality Customer Data

Nurturing relationships with your customers is critical for growing a successful business. Problem is, not everyone wants personal relationships with businesses. Develop trust with your customer in order to open up the information-sharing floodgates.

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March 11, 2014 | Corinna Wang

4 Reasons To Develop Your Wine Ratings

Product reviews are good for business. Reviews give your product a human level of interaction and are a powerful convincer for the savvy consumer. When’s the last time you bought something from Amazon and didn’t read at least the first couple of reviews?

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February 4, 2014 | Courtney Holmes

Copywriting for Your Winery Website: Do's & Don'ts

Copywriting is one of the few tasks most wineries try to do in-house when redesigning their winery's ecommerce website. And it is often the easiest task to procrastinate on.

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January 6, 2014 | Brent Johnson

4 Ways Your Buttons Can Increase Conversion

The ‘Add-To-Cart’ or ‘Buy’ button is essential if you want to sell wine on your website. Things like the colours, size, font, and location of these buttons play a very large factor subconsciously for a website visitor and will dictate whether or not they buy from you. Below are four factors that will change your conversion rates.

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September 19, 2013 | Brent Johnson

5 Holiday Preparation Tips For Your Website

Whether you’re ready for it or not, October, November and December (the holiday season) is rapidly approaching. It’s a good time to start planning and executing marketing campaigns on your websites. 
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Grow Your DTC Sales 15%

Learn how you can grow your DTC sales 15%+ this year with new distribution channels, email marketing tactics and lower wine club attrition.

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