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Vin65 Blog

DTC wine thoughts served up by Vin65
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Corinna Wang
May 19, 2016 | Corinna Wang

The 2016 Roadshow Roundup

Despite these wineries being in different geographical locations with varying levels of foot traffic, wine tourism and popular varietals - they all seemed to hit a DTC stumbling block in these areas. Let's dive in to see why:
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Tammy Boatright
April 7, 2016 | Tammy Boatright

Are Wine Clubs Passé?

This is a guest post from Tammy Boatright at VingDirect. VingDirect helps family wineries grow their DTC sales through training, tasting room and wine club recommendations, educational webinars and tasting room dashboards. VingDirect’s Vin65 integrated dashboard provides wineries with real time tasting room results.  
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Brent Johnson
April 1, 2016 | Brent Johnson

Artificial Intelligence Now Powers Vin65 Support

Amazon's powerful AI (artificial Intelligence) can now not only order you pizza, tell you the weather, and play your favorite songs, it can also answer your Vin65 support questions.
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Corinna Wang
March 22, 2016 | Corinna Wang

Why Your Winery Still Isn’t Growing DTC Sales

Are you looking to grow DTC sales? Here are some reasons why you aren't seeing the growth you projected:
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Corinna Wang
February 16, 2016 | Corinna Wang

How Carrots Are Selling More Wine

We are well into 2016 and are looking towards the first club runs and the upcoming busy season for tasting rooms. What can you spend a few minutes on now in order to get ready for increased traffic in both your tasting room and online store? Setup carrots!  
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Corinna Wang
January 21, 2016 | Corinna Wang

Winning With DTC In 2016

Fresh from the Direct to Consumer Wine Symposium in Concord last week and off to the Unified Wine & Grape Symposium next week in Sacramento - I'd thought we should take a look at some stats from 2015 and why 2016 is going to be the year of DTC.
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Andrew Kamphuis
January 14, 2016 | Andrew Kamphuis

DTC and the Next 5 Years

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Discussing the top 5 trends and how to prepare now from the 2016 Direct to Consumer Wine Symposium.
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Corinna Wang
December 15, 2015 | Corinna Wang

8 Ways to Reduce Wine Shopping Cart Abandonment This Holiday Season

Cart abandonment stats are a hard pill to swallow. People have made the effort to visit your website and have added wine to the shopping cart - but are jumping ship just before they give you their credit card. Across the Vin65 platform, abandon cart rates get higher over the holidays because people are browsing.

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Grow Your DTC Sales 15%

Learn how you can grow your DTC sales 15%+ this year with new distribution channels, email marketing tactics and lower wine club attrition.
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