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Vin65 Blog

DTC wine thoughts served up by Vin65

January 23, 2015 | Brent Johnson

Observations from an Emerging Wine Market (Colorado)

Last week, I attended the VinCO Conference and Trade Show in Grand Junction, CO. I was able to give two presentations to some of Colorado's most prominent winemakers, winery owners and emerging wineries. There were a lot of questions about selling more wine online - and I thought I'd share some insights.

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October 16, 2014 | Corinna Wang

5 Tips For Your Winery Website This Holiday Season

October, November, December (OND) is in full swing. Smart retailers are already starting to focus on holiday promotions for Black Friday, Cyber Monday and the gift-giving season.

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September 9, 2014 | Corinna Wang

Become an Email Marketing Ninja in 3 Easy Steps

Email marketing is an effective way to reach your customers and drive them to your website. Emails have been around for a long time because they are such a powerful tool.

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May 27, 2014 | Sandra Hess

Five Touch Points to Drive DTC Wine Sales and Keep ‘em Coming Back!

Online sales are growing at the fastest pace in history and staying connected to your customers is critical. Here are five customer touch points that will drive your DTC wine sales and keep your biggest fans coming back:

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April 8, 2014 | Corinna Wang

3 Ways To Get Quality Customer Data

Nurturing relationships with your customers is critical for growing a successful business. Problem is, not everyone wants personal relationships with businesses. Develop trust with your customer in order to open up the information-sharing floodgates.

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July 23, 2013 | Karson Enns

Breaking the Barrier with the iPhone POS

A few months ago Andrew, Brent, and I went up to Tinhorn Creek Vineyards to test our POS system first hand, with real customers. This was an awesome learning experience, we loved what we built, but knew we could go further. We needed to continue breaking the barrier between you and the customer, getting you out from behind the counter.
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July 11, 2013 | Andrew Kamphuis

Connecting Social and Commerce

At Vin65 we see a lot of data from transactions, we’ve done a lot of experiments and we’ve seen some interesting results. We’ve focused on analytics, A/B tests, and we look at BI tools to track data and improve tools and while this data is good, we don’t believe this it is good enough. 
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December 21, 2010 | Andrew Kamphuis

5 Things We Learned In 2010

I was contemplating a geeked out blog post talking about some of the cool stuff we've learned at Vin65 in 2010. Instead I opted for the non-geeky, somewhat more-directly-relevant to our customers, 5 Things We Learned in 2010.

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