WineDirect (and its subsidiary Vin65) is an incredible company. The vision of helping wineries sell more wine direct-to-consumer is a vision I strongly believe in. Where parts of the wine industry are stuck in technology – WineDirect has really pushed the bar. On the ecommerce side, tools like the carrot engine and action email are helping wineries sell more wine. On the fulfillment side, the technology and bi-coastal fulfillment are creating better consumer experiences.