October, November, December (OND) is in full swing. Smart retailers are already starting to focus on holiday promotions for Black Friday, Cyber Monday and the gift-giving season.
Action emails – they’re the bigger, more independent brother to regular mass emails. With an open rate that is more than double regular mass email, this is an awesome email marketing tool that will help you maintain relationships and connect with new customers. Plus, you’ll likely see some positive conversion rates.
This is how it should be. Your wine website should be the hub of your web marketing, and social media, email, QR Codes, etc., are spokes that should drive traffic to the hub.
It's fairly easy to pick apart websites and list everything that is being done wrong from an ecommerce perspective but there are a lot of wineries and wine retailers that are doing it right. Today as I was browsing through our portfolio, I wanted to highlight a few websites that are doing it right.
A little bit of a self promotion. This morning we launched our new interface on our admin panel. We have some clear goals around our admin panel. It has to be as simple as possible. We want the user interface to be intuitive and friendly.
There's been a great discussion on Open Wine Consortium about choosing an e-commerce platform. The discussion has been going on for almost a year and every so often the conversation sparks up again.
