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Vin65 Blog

DTC wine thoughts served up by Vin65

July 6, 2016 | Sarah Barwin

How to Use Gift Cards to #SellMoreWine

Retailers and consumers alike love gift cards. They don’t take up much shelf space, they are easily brandable and they promote customer choice. But gift cards also make plain good business sense. Find out how you can make the most of them in your tasting room. 
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February 16, 2016 | Corinna Wang

How Carrots Are Selling More Wine

We are well into 2016 and are looking towards the first club runs and the upcoming busy season for tasting rooms. What can you spend a few minutes on now in order to get ready for increased traffic in both your tasting room and online store? Setup carrots!  
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November 19, 2015 | Brent Johnson

EMV - Why Your Winery Should Care

EMV is something your winery will need and you should decide what your timeline is. The new EMV devices protect you from any onsite fraud from chip credit cards. It does not affect non-chip card orders that are on site, online orders, or wine club orders. Simple math can tell you if/when it’s worth it to buy new hardware from how many fraudulent transactions you get on site.

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February 3, 2015 | Corinna Wang

Mobile Point of Sale is Changing the Tasting Room Experience

Mobile POS systems let you sell where you couldn’t before. When your POS is portable - you can use it at a private tasting, out on a deck, or as you’re walking through the barrel room. If you’re at an off-site tasting event, it’s now possible to take a sale right then and there. Using a point of sale system that gets you out from behind the tasting bar and creates a more intimate experience.

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May 27, 2014 | Sandra Hess

Five Touch Points to Drive DTC Wine Sales and Keep ‘em Coming Back!

Online sales are growing at the fastest pace in history and staying connected to your customers is critical. Here are five customer touch points that will drive your DTC wine sales and keep your biggest fans coming back:

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July 23, 2013 | Karson Enns

Breaking the Barrier with the iPhone POS

A few months ago Andrew, Brent, and I went up to Tinhorn Creek Vineyards to test our POS system first hand, with real customers. This was an awesome learning experience, we loved what we built, but knew we could go further. We needed to continue breaking the barrier between you and the customer, getting you out from behind the counter.
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January 10, 2013 | Brent Johnson

Top Five Reasons Your Winery Should Offer Mobile POS

Mobile Point of Sale has been providing customer convenience at retail for awhile, and soon customers will stop seeing this as an oddity and expect it. If that’s not enough of a reason to consider adding mobile POS to your bag of tricks, here are five more benefits.
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Your DTC Checklist for Success

From wine club to website, tasting room to fulfillment, use our handy checklist to put you and your team on the path to success.

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Better DTC Sales Start Here

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