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Vin65 Blog

DTC wine thoughts served up by Vin65

January 28, 2011 | Andrew Kamphuis

Unified Symposium - Making Your Direct-To-Consumer Work

Teaser Text

 

Below are the slides of my 15-20 minute presentation at Unified Wine & Grape Symposium on "Making Your Direct-To-Consumer" work.

Below are the slides of my 15-20 minute presentation at Unified Wine & Grape Symposium on "Making Your Direct-To-Consumer" work.

customer conversion.jpeg

It was great to be a panellist along with Quinton Jay (Bacchus Capital), Stacie Jacob (Paso Robles Wine Country Alliance), and Ray Johnson (Sonoma State University). I also want to thank Jeff Stai for organizing everything, moderating the panel, and inspiring me the night before to make my presentation better.

My particular segment was on customer conversion - something I'm fairly passionate about. Enjoy. 

Making your direct to consumer work
 

I believe the audio version of the presentation will be available for sale here soon. http://www.unifiedsymposium.org/audio.htm

Feel free to post your questions or comments below (or send an email directly to me)

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