<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=230238564019519&amp;ev=PageView&amp;noscript=1">
Vin65-Blog-Header-1600x500-compressor.png

Vin65 Blog

DTC wine thoughts served up by Vin65

January 4, 2009 | Andrew Kamphuis

Where's My Order?

Teaser Text

Brent and I tried to ordered wine from 20 Canadian wineries - unfortunately almost every website underperformed.

Paul Mabray, Chief Strategy Officer at VinTank was lamenting on twitter about how he ordered wine from 6 different wineries via the web and no one followed up with him. Brent and I tried the experiment ourselves a year ago with 20 Canadian wineries - unfortunately almost every website underperformed.


order.jpg

This past week I ordered wine (as a first time customer) from a couple different winery websites. I'm still waiting for my tracking information (even though some of the packages  have already arrived).

At a bare minimum a website should:

  1. Send an email order confirmation immediately after the order was placed.
  2. Send tracking information as soon as the order has been shipped.
  3. Provide a mechanism for customer feedback. Make it easy for customers to respond, ask questions, or even complain.

Grow Your DTC Sales 15%

Learn how you can grow your DTC sales 15%+ this year with new distribution channels, email marketing tactics and lower wine club attrition.

Get Your Copy

Better DTC Sales Start Here

Your free Vin65 demo is just a click or call away.
Experience what our innovative, winery-centric suite of tools can do for your business today!

Request a Demo
WD-Blog-Footer-1572x388-compressor.png