This is how it should be. Your wine website should be the hub of your web marketing, and social media, email, QR Codes, etc., are spokes that should drive traffic to the hub.
Some of you might think I have a personal bias. Some of you might think the graphic is oversimplified (you might push your products to Cruvee to then push to Facebook, Snooth, etc.), but here is my point:
- Your new products should appear on your website before they are in Cruvee (better yet, integrate the two). If I see your product on Twitter or Snooth or Hello Vino I should be able to go to your website for more information.
- Your winery event should appear on your website before it appears on Facebook. When I read about it on Facebook, I should be able to go to your website for more information.
- If I can make a reservation on VinoVisit for your winery, I should be able to go to your website to read about your tasting room, and make a reservation right there.
- Your newsletter signup should be on your website rather than being linked off somewhere else.
Your website is the one place on the web where you can control and frame your message and reinforce your brand. It's the best place for official information on your products, events, etc. Your website is the best place for a visitor to view your brand.
Your wine website should be the hub of your digital marketing activity. Everything else is a spoke and should drive traffic to the hub. If it’s not, your digital marketing will spin like a lopsided wheel.