A full 70% of online shoppers abandon their shopping cart. The good news is that 3/4 of those people plan to return later. Here's how to re-engage distracted buyers and bring them back to complete their purchase on your winery's website.
Top takeaways from our Washington and Oregon DTC Roadshows on asking for the wine club sign up, how mobile POS and CRM tools improve the tasting room experience, keeping out of state wine club members happy, leveraging user choice clubs and more.
Tasting Room sales account for a large percentage of DTC winery sales and often an even larger share of new customer sales. But once your guest has left the Tasting Room, how do you turn that first sale into a long term relationship? And since many guests will never return to your physical location, how can you keep them engaged and buying online? Here's one dead simple way.
What does it take to break into the top 20% of wineries selling DTC? We analyzed 9 million DTC sales transactions worth $1.8 billion across 1,200 wineries to find out. Here's what we learned about what makes the top 20% different, and how you can be like them.
Five tips from DTC maven Katy Rogers of Jackson Family Wines on winery tasting room best practices including whether to offer reservations, why customer relationship management tools are critical, and how to approach incentives and compensation.
Online marketplaces - like Amazon, eBay and Etsy - account for 1/3 of total ecommerce and are growing quickly. With more and more luxury brands jumping onboard, here's what you need to know about the marketplace opportunity and how your winery can benefit.