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Vin65 Blog

DTC wine thoughts served up by Vin65

April 26, 2017 | Adrienne Stillman

How To Turn Tasting Room Visitors into Online Buyers

Tasting Room sales account for a large percentage of DTC winery sales and often an even larger share of new customer sales. But once your guest has left the Tasting Room, how do you turn that first sale into a long term relationship? And since many guests will never return to your physical location, how can you keep them engaged and buying online? Here's one dead simple way.
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April 18, 2017 | Jim Agger

Break Into the Top 20% of Wineries

What does it take to break into the top 20% of wineries selling DTC? We analyzed 9 million DTC sales transactions worth $1.8 billion across 1,200 wineries to find out. Here's what we learned about what makes the top 20% different, and how you can be like them. 
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March 7, 2017 | Adrienne Stillman

3 Things to Think About When (Re)Designing Winery Websites

Considering redesigning your winery's website? Or are you just getting started with a new site? Don't go too far without reading these three designer tips first.
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March 2, 2017 | Adrienne Stillman

5 Tips on Building an Effective Winery Hospitality Program

Five tips from DTC maven Katy Rogers of Jackson Family Wines on winery tasting room best practices including whether to offer reservations, why customer relationship management tools are critical, and how to approach incentives and compensation.
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February 7, 2017 | Jim Agger

5 Reasons Online Marketplaces Are Important for DTC Wine Sales

Online marketplaces - like Amazon, eBay and Etsy - account for 1/3 of total ecommerce and are growing quickly. With more and more luxury brands jumping onboard, here's what you need to know about the marketplace opportunity and how your winery can benefit.
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January 23, 2017 | Adrienne Stillman

Get More Revenue From Your Wine Club in 2017

Where do wine clubs belong in today’s highly personalized online economy, where almost every imaginable thing can be purchased in a matter of minutes? Contrary to what some people may think, wine clubs are stronger than ever. Our new eBook shares 5 ways to get more revenue out of your wine club this year.

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December 15, 2016 | Stephanie Friedman

Prepare Now for DTC Success in the New Year

As we power through O-N-D and round the corner toward the holidays, it’s important to sustain momentum and make every last business day of this year count. Here are six tips to help you hit the ground running in 2017.

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December 12, 2016 | Laurie Millotte

3 Visual Ways to Tap Into the Holiday Season

The holiday season is when many businesses fire up their social media to grab attention and push direct sales. You want your images to stand out on the screen just as your bottles would in a store.

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Your DTC Checklist for Success

From wine club to website, tasting room to fulfillment, use our handy checklist to put you and your team on the path to success.

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