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Vin65 Blog

DTC wine thoughts served up by Vin65

July 31, 2017 | Jennifer Arie

Top 3 Under-Utilized Features on Vin65

Beyond the basics of wine club, online store and point-of-sale, there are many features that can have a big impact on your direct-to-consumer (DTC) sales. But with so much to do, it can be hard to figure out what to focus on first. Here are my top 3 recommendations that will help you grow sales, provide great customer service and work more effectively with your team.
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June 30, 2017 | Laurie Millotte

3 Ways to Boost Summer Wine Sales with Social Media

In 2017 one the best ways to connect with your customers and make your product top of mind is with social media. Wondering how to get started? Here are three tips from our partners at Outshinery to help you make the most of summer.
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June 13, 2017 | Jim Agger

3 Takeaways from the 2017 ShipCompliant Conference

Last week I had the pleasure of speaking at ShipCompliant's annual conference in Sonoma about the disruption that is happening in the DTC wine space. Here are my top three takeaways from the day.

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May 23, 2017 | Adrienne Stillman

Reduce Your Winery's Shopping Cart Abandonment

A full 70% of online shoppers abandon their shopping cart. The good news is that 3/4 of those people plan to return later. Here's how to re-engage distracted buyers and bring them back to complete their purchase on your winery's website.
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May 15, 2017 | Adrienne Stillman

DTC Tips from Walla Walla and the Willamette Valley

Top takeaways from our Washington and Oregon DTC Roadshows on asking for the wine club sign up, how mobile POS and CRM tools improve the tasting room experience, keeping out of state wine club members happy, leveraging user choice clubs and more.
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April 26, 2017 | Adrienne Stillman

How To Turn Tasting Room Visitors into Online Buyers

Tasting Room sales account for a large percentage of DTC winery sales and often an even larger share of new customer sales. But once your guest has left the Tasting Room, how do you turn that first sale into a long term relationship? And since many guests will never return to your physical location, how can you keep them engaged and buying online? Here's one dead simple way.
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April 18, 2017 | Jim Agger

Break Into the Top 20% of Wineries

What does it take to break into the top 20% of wineries selling DTC? We analyzed 9 million DTC sales transactions worth $1.8 billion across 1,200 wineries to find out. Here's what we learned about what makes the top 20% different, and how you can be like them. 
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March 7, 2017 | Adrienne Stillman

3 Things to Think About When (Re)Designing Winery Websites

Considering redesigning your winery's website? Or are you just getting started with a new site? Don't go too far without reading these three designer tips first.
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Grow Your DTC Sales 15%

Learn how you can grow your DTC sales 15%+ this year with new distribution channels, email marketing tactics and lower wine club attrition.

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