Vin65 Blog

"If you build it, they will come." Well, not really. You may have some killer promotions and gift packages to get people excited for the holidays, but it'll only help you sell more wine if people know about them. Your best weapon? Emails, of course.

There are a lot of wineries out there. What is going to make yours stand out? You're going to have to get people excited about your wine - and here are some tips to do just that.

Here in Vancouver, it’s pretty apparent that summer is over. The rain boots under my desk are constant reminders that fall is here. Pretty soon Christmas music will be playing absolutely everywhere.

Reviews are important for your winery business. Whether they're product reviews (your wine), experience reviews (your tasting room), or customer service reviews (your team) - they help people determine if they should buy from you, visit you, or what to expect once they get there.

A lot of people get frustrated because what they want doesn't come through with their website design. While good design is important to appeal to your customers - a good user experience (UX) should be your key concern.

I went out for lunch in downtown Vancouver recently – and got really excited when the restaurant carried my favorite Cabernet Franc from a local BC winery. “This Cab Franc is so hard to find – the winery is even sold out online,” I said. The server responded with “You can buy wine online? Who knew?”

I was there to present Vin65 features and show wineries how smart systems could help them sell more wine. There were about 40 people in the audience - and they asked some great questions.

Wine shipments have increased drastically as it becomes easier and easier to order wine anytime, anywhere. As more wine lovers shop online, shipping continues to be a major roadblock for most DTC wineries. It's a complicated process - and it isn't cheap. Let's take a closer look, shall we?