Vin65 Blog

EMV is something your winery will need and you should decide what your timeline is. The new EMV devices protect you from any onsite fraud from chip credit cards. It does not affect non-chip card orders that are on site, online orders, or wine club orders. Simple math can tell you if/when it’s worth it to buy new hardware from how many fraudulent transactions you get on site.

Mobile POS systems let you sell where you couldn’t before. When your POS is portable - you can use it at a private tasting, out on a deck, or as you’re walking through the barrel room. If you’re at an off-site tasting event, it’s now possible to take a sale right then and there. Using a point of sale system that gets you out from behind the tasting bar and creates a more intimate experience.

Online sales are growing at the fastest pace in history and staying connected to your customers is critical. Here are five customer touch points that will drive your DTC wine sales and keep your biggest fans coming back: