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Vin65 Blog | Andrew Kamphuis (7)
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Vin65 Blog

DTC wine thoughts served up by Vin65

Andrew Kamphuis

Andrew Kamphuis

Recent Posts

August 5, 2009 | Andrew Kamphuis

Predictable Customer Behavior

Customers are predictable. If they are opening your email and responding by clicking back, you should probably keep doing the same thing. If they are consistently ignoring you email, it might be time to change what you're doing.
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July 22, 2009 | Andrew Kamphuis

5 Signs that Your Web Developer "Gets" Search Engine Marketing

While search engine marketing is typically not your web developers primary responsibility, your web developer will affect your search engine ranking. Here are 5 signs that suggest your web developer "gets" search engine marketing.

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July 5, 2009 | Andrew Kamphuis

Improving Customer Experience Part 2: The Checkout

The customer experience in the checkout process will make a difference in whether a customer completes the transaction or abandons their cart. Here are five points to consider in your checkout process.

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June 14, 2009 | Andrew Kamphuis

Improving Customer Experience Part 1: The Modal Cart

From a user perspective this "modal cart" becomes more like the real world shopping experience where you add something to your cart, and continue down the same isle.
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May 25, 2009 | Andrew Kamphuis

Pursuing Abandoned Shopping Carts

A customer comes to your website, adds several items to their cart, and then abandons their cart and leaves your website. How maddening! You don't even know why they left. So what can you do about it?
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May 10, 2009 | Andrew Kamphuis

What does your welcome message say?

When a person signs up for your email list, what is the first message they receive from you? 
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May 3, 2009 | Andrew Kamphuis

One key factor for a better user experience.

What is the top factor in creating a better user experience? 
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April 19, 2009 | Andrew Kamphuis

Are you inward or outward?

I was recently travelling with one of our sales reps and was intrique by the line of question that wineries asked us.
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Grow Your DTC Sales 15%

Learn how you can grow your DTC sales 15%+ this year with new distribution channels, email marketing tactics and lower wine club attrition.

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