Vin65 Blog (11)

July 23, 2013 | Karson Enns

Breaking the Barrier with the iPhone POS

A few months ago Andrew, Brent, and I went up to Tinhorn Creek Vineyards to test our POS system first hand, with real customers. This was an awesome learning experience, we loved what we built, but knew we could go further. We needed to continue breaking the barrier between you and the customer, getting you out from behind the counter.

July 11, 2013 | Andrew Kamphuis

Connecting Social and Commerce

At Vin65 we see a lot of data from transactions, we’ve done a lot of experiments and we’ve seen some interesting results. We’ve focused on analytics, A/B tests, and we look at BI tools to track data and improve tools and while this data is good, we don’t believe this it is good enough.

June 25, 2013 | Scott McCormick

Social Media's Effect on Ecommerce

Or in this case, believed. For years, CEOs and CFOs have been asking "what is the value of Social Media?" And those of us who believed in it, argued the necessity of "connecting" with our customers. But, July marks the seventh birthday of the launch of Twitter (and, Facebook is now 9), so we really can't call this a "new" channel. Let's refer to some real-world metrics, shall we?