Vin65 Blog

There is no doubt that smart phones are changing the way we live. It's no surprise that major retailers have integrated mobile as part of their overall marketing strategy. But what about mobile for wineries? Is it important to have a mobile presence?

So Facebook has a large audience, but will this audience buy wine?  Here's 5 reasons I think they will.

Below are the slides of my 15-20 minute presentation at Unified Wine & Grape Symposium on "Making Your Direct-To-Consumer" work.

Here are the slides and an overview of my 7-10 minute presentation at DTC Wine Symposium on CRM Demystified. 

It's fairly easy to pick apart websites and list everything that is being done wrong from an ecommerce perspective but there are a lot of wineries and wine retailers that are doing it right. Today as I was browsing through our portfolio, I wanted to highlight a few websites that are doing it right.

Conversion is the process of taking online visitors and turning them into buyers. There are a number of ways conversion rate is calculated, but the two most common are:

I was contemplating a geeked out blog post talking about some of the cool stuff we've learned at Vin65 in 2010. Instead I opted for the non-geeky, somewhat more-directly-relevant to our customers, 5 Things We Learned in 2010.