Tasting rooms are a great place for a winery to engage a visitor - but if you want to create a relationship with someone from out of town, you have to continue to reach out to visitors beyond the tasting room.
One of the first steps in building a website is looking at the functional requirements. Not all of these features are required for every winery, but here is my quick top 10 list of features a general winery website needs to make it successful.
A visitor walks into your tasting room, tries some of your wine, and places an order. They then leave your tasting room. Now what? How do you take this new customer and turn them into a repeat customer?
You’ve had a website for a number of years (at least I hope your winery has a website) and now you want to add an ecommerce store. Here are the key elements to creating a shoppable wine website:
It's always great when we hear or see our clients dedicating time and resources to marketing and testing their wine e-commerce store. Tweaking store content, optimizing email promotions, and general testing can take your e-commerce sales to the next level.
There are tens if not hundreds of analytic measurements you can conduct on your website. Unique visitors, page views, top content, where people are visiting your site from, are all great things to look at.
