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Vin65 Blog | eCommerce (10)
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Vin65 Blog

DTC wine thoughts served up by Vin65

December 2, 2009 | Andrew Kamphuis

The Most Important Time in a Customer Relationship

The most important time in a customer relationship is the three months following their first purchase.
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November 30, 2009 | Andrew Kamphuis

What do customers want this holiday season?

Shop.org released the results of their eHoliday Study pre-holiday consumer and retailer surveys early in November. Here is a brief summary of the key findings when consumers were asked, "When choosing to make holiday purchases from a given retailer, what is most important to you?":
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November 16, 2009 | Andrew Kamphuis

Speed Sells

Are slow loading web pages causing you to lose purchasers? The holiday season is the busiest season for winery websites. If your site isn't optimized for the load, you're selling yourself short.
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November 3, 2009 | Andrew Kamphuis

3 Mistakes When Redesigning Your Website

Thinking about redesigning your winery website? If so, here are three common mistakes to avoid before jumping into your redesign. 
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September 8, 2009 | Peter Andres

The Experience

As an owner of a wine web site one of the biggest challenges you will face is conveying "The Experience" of your winery, facility, vineyard, and wines.
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August 17, 2009 | Andrew Kamphuis

Consumers reviews - do you trust them?

70% of consumers trust consumer opinions posted online. This is higher than trust of TV, newspaper, magazine, radio and all other mass advertising listed in the survey.
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July 5, 2009 | Andrew Kamphuis

Improving Customer Experience Part 2: The Checkout

The customer experience in the checkout process will make a difference in whether a customer completes the transaction or abandons their cart. Here are five points to consider in your checkout process.

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June 14, 2009 | Andrew Kamphuis

Improving Customer Experience Part 1: The Modal Cart

From a user perspective this "modal cart" becomes more like the real world shopping experience where you add something to your cart, and continue down the same isle.
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Grow Your DTC Sales 15%

Learn how you can grow your DTC sales 15%+ this year with new distribution channels, email marketing tactics and lower wine club attrition.

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