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Vin65 Blog | eCommerce (9)
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Vin65 Blog

DTC wine thoughts served up by Vin65

June 2, 2010 | Andrew Kamphuis

Would you buy wine from your website?

As a customer, here are my biggest peeves when I shop for wine online:

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May 3, 2010 | Andrew Kamphuis

Interview with Direct-to-Consumer Marketing Rock Star - Chris Oggenfuss

I've had a few opportunities to talk and work with Chris and I have always been impressed. This past week he agreed to an interview about Direct-to-Consumer marketing and here is what he had to say:

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April 8, 2010 | Andrew Kamphuis

Ramping up your Direct-to-Consumer Marketing - Interview With Digital KungFu Master - Paul Mabray

I had the opportunity to ask Paul a few questions recently and he stayed up way late answering them for us.

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April 6, 2010 | Andrew Kamphuis

Is it time for your winery/wine store to have a mobile website?

We are hearing more and more about internet usage on smartphones - so is it time to target these mobile visitors? Let's look at some stats:

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March 12, 2010 | Andrew Kamphuis

Follow Up: Is it time for your winery/wine store to have a mobile website?

Most of our winery websites (all the ones without flash) preview well on a modern smart phone, but here's what happened when we introduced winery websites specifically designed for smart phones.

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March 9, 2010 | Andrew Kamphuis

Is Facebook sending your winery website more traffic than Google?

From a winery perspective, is this true – does Facebook send you more traffic than Google?

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February 10, 2010 | Andrew Kamphuis

The Anatomy of a Great Wine Page

Great web pages don't just happen, they require a lot of thought and planning.  What makes the page below great are five specific things.

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January 17, 2010 | Andrew Kamphuis

Reducing Friction Points in Checkout

Your customers want to purchase your wine quickly and easily so they can move on to the next thing they are doing online.

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Grow Your DTC Sales 15%

Learn how you can grow your DTC sales 15%+ this year with new distribution channels, email marketing tactics and lower wine club attrition.

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