You’ve been reading up and researching social media. You’re ready to get started and incorporate a couple of the platforms into your winery’s marketing and relationship building strategy. Now, who should be the face behind the voice that will represent your winery?
As an owner of a wine web site one of the biggest challenges you will face is conveying "The Experience" of your winery, facility, vineyard, and wines.
For the most part winery websites simply put up a form to capture email addresses in the hopes that people will sign up. This strategy or lack there of isn't effective and doesn't create a valuable business resource. So how can we make this better?
70% of consumers trust consumer opinions posted online. This is higher than trust of TV, newspaper, magazine, radio and all other mass advertising listed in the survey.
Customers are predictable. If they are opening your email and responding by clicking back, you should probably keep doing the same thing. If they are consistently ignoring you email, it might be time to change what you're doing.
While search engine marketing is typically not your web developers primary responsibility, your web developer will affect your search engine ranking. Here are 5 signs that suggest your web developer "gets" search engine marketing.
