Vin65 Blog

It's always great when we hear or see our clients dedicating time and resources to marketing and testing their wine e-commerce store. Tweaking store content, optimizing email promotions, and general testing can take your e-commerce sales to the next level.

There are tens if not hundreds of analytic measurements you can conduct on your website. Unique visitors, page views, top content, where people are visiting your site from, are all great things to look at.

Keeping your website fresh is key to its success. Visitors won’t return if the content is stale and dated.

As a customer, here are my biggest peeves when I shop for wine online:

I've had a few opportunities to talk and work with Chris and I have always been impressed. This past week he agreed to an interview about Direct-to-Consumer marketing and here is what he had to say:

I had the opportunity to ask Paul a few questions recently and he stayed up way late answering them for us.

We are hearing more and more about internet usage on smartphones - so is it time to target these mobile visitors? Let's look at some stats:

Kristina is responsible for an enormous amount of direct-to-consumer email and has seen first-hand what works and what doesn't. It was great to have the opportunity to ask her a few questions about email marketing specific to the wine industry.