Vin65 Blog

I create and analyze results from over 15 million wine marketing emails every year. What I've found is that email response rates vary enormously depending on audience, subject line, email content & design, and timing. It is an area in e-commerce marketing which is constantly evolving but, here are 3 easy, sure-fire ways to help increase your response.

These five points will challenge you to rethink how your customers perceive your brand and how you can improve your customer service.

This is how it should be. Your wine website should be the hub of your web marketing, and social media, email, QR Codes, etc., are spokes that should drive traffic to the hub.

Even though QR codes have been around for more than 15 years, it seems like they are just now starting to reach main stream. Quite a few vendors in the wine space have embraced QR codes in their products. 

Why do some emails have huge open rates but no click response, and why did this email have a relatively low open rate but had a high percentage of click through.

Below are the slides of my 15-20 minute presentation at Unified Wine & Grape Symposium on "Making Your Direct-To-Consumer" work.

Here are the slides and an overview of my 7-10 minute presentation at DTC Wine Symposium on CRM Demystified. 

It's fairly easy to pick apart websites and list everything that is being done wrong from an ecommerce perspective but there are a lot of wineries and wine retailers that are doing it right. Today as I was browsing through our portfolio, I wanted to highlight a few websites that are doing it right.