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Vin65 Blog | Marketing (11)
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Vin65 Blog

DTC wine thoughts served up by Vin65

March 12, 2010 | Andrew Kamphuis

Follow Up: Is it time for your winery/wine store to have a mobile website?

Most of our winery websites (all the ones without flash) preview well on a modern smart phone, but here's what happened when we introduced winery websites specifically designed for smart phones.

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March 9, 2010 | Andrew Kamphuis

Is Facebook sending your winery website more traffic than Google?

From a winery perspective, is this true – does Facebook send you more traffic than Google?

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February 22, 2010 | Peter Andres

Bridging Marketing Channels - Converting Tasting Room Visitors into Profitable Mailing List Members

One of the powerful things a winery can do with tasting room traffic is convert them from casual visitors to members of your winery's mailing list.

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December 15, 2009 | Andrew Kamphuis

How to guide your customers to a purchase?

Your customer is on your winery website, has found the wine he wants, has placed his purchases in the shopping cart and is now ready to checkout. Which of the following two shopping cart pages triggers the behavior you want your customer to take?

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December 2, 2009 | Andrew Kamphuis

The Most Important Time in a Customer Relationship

The most important time in a customer relationship is the three months following their first purchase.
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November 19, 2009 | Melissa Dobson

Wine Producers Should Tweet More

Wine producers need to get savvy on Facebook and Twitter if they aren’t there already. It’s a huge missed opportunity not to engage with wine consumers.
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October 19, 2009 | Andrew Kamphuis

Customers want simple

If you are launching your new web site and wonder what customers want - customers want simple!
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October 2, 2009 | Peter Andres

Connecting to your wine website visitors

We just wanted to point out a great way to enhance the connection between your winery and visitors to your web site, which is video tasting notes or messages from the wine maker and/or wine owner.
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Learn how you can grow your DTC sales 15%+ this year with new distribution channels, email marketing tactics and lower wine club attrition.

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