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Vin65 Blog | Marketing (15)
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Vin65 Blog

DTC wine thoughts served up by Vin65

January 15, 2009 | Andrew Kamphuis

The Importance of User Experience

When a customer walks into the tasting room their experience is incredibly important. Everything has to be just right. The right atmosphere leads to higher sales.
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January 5, 2009 | Andrew Kamphuis

Consumer Reviews trump Professional Reviews

Do you trust a consumer review more than a professional review? Do you care more about what your friends think or what professionals think?
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January 4, 2009 | Andrew Kamphuis

Where's My Order?

Brent and I tried to ordered wine from 20 Canadian wineries - unfortunately almost every website underperformed.
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December 15, 2008 | Andrew Kamphuis

How to increase website traffic

I would start in the tasting room and use your website as an extension of your tasting room. Your tasting room is the best place to start a relationship.  Once the relationship is started use the web to grow it.

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December 10, 2008 | Andrew Kamphuis

Is Hidden Shipping Costs creating Ecommerce Frustrations

New Module

Buying wine can be a frustrating experience. High shipping costs, inventory, compliance and other regulations can lead to a bad experience.

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December 8, 2008 | Andrew Kamphuis

Lucky Number 3.

If the average person doesn't buy until they have visited your site three times, there are a few things that you can consider doing:

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November 29, 2008 | Andrew Kamphuis

First Time Customer Analysis

First time visitors represent over 60% of traffic on our websites that we build.

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November 23, 2008 | Andrew Kamphuis

It's Not What You Make, It's What You Stand For.

So we find ourselves asking the same questions that wineries ask... how do we differentiate our product and services and how do we stand out.

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Grow Your DTC Sales 15%

Learn how you can grow your DTC sales 15%+ this year with new distribution channels, email marketing tactics and lower wine club attrition.

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