Why should I buy wine from your website? It's Christmas time, so I might be in a spending spirit, but then again the economy is down, so that spending spirit might be slightly suppressed.
We constantly look at ways to get our existing customers and our best customers to buy more, but what about the first time visitor. This could be an untapped opportunity on your website.
One of the main goals of your website should be to ask visitors to subscribe to your email list. At what point during their visit should you ask them to subscribe?
Your label is the one piece of your organization that most people see. This is especially true if you are distributed in stores and restaurants and in many different geographic regions.
A visitor comes to your website and places an order. Today's tools are smart enough to generate an automated order confirmation, send the order to the fulfillment house, and then send a second email to the customer when the order has shipped.
