If you have a large audience, I can see how setting your website to target different people could be important, but what about having your company personality show through on your website?
FutureNow had a blog post yesterday talking about online searches affecting offline sales... while the study they pointed to were about consumer electronics and about pet food purchases, I was wondering how online searches affected offline sales in the wine industry?
There are several factors that make up a great URL. Yesterday clients on our current platform received an email from Brent talking about good URLs. I thought I would copy some of the content here in a blog post for the general public.
Tools like Google Analytics provide you with the ability to monitor how many users are coming to your website, where they are coming from, how they found your site, and what pages they are looking at.
With the high cost of attracting people to your site, a successful website will have a plan to capture and retain these prospects. Success also depends on having strategies for marketing to existing customers through community building, newsletter and regular emails.
