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Vin65 Blog | Marketing (2)
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Vin65 Blog

DTC wine thoughts served up by Vin65
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Sarah Barwin
October 21, 2016 | Sarah Barwin

Make a List, Check it Twice: the Dos and Don'ts for OND

Sales soar for all retail businesses, including wineries in October, November, December (OND). To make your life a little easier we have compiled a checklist of all the dos and don’ts surrounding OND so you can make the most of your DTC sales this holiday season.

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Sarah Barwin
September 27, 2016 | Sarah Barwin

How to Win With Shipping Incentives During OND

Shipping incentives go a long way to helping your customers fill their shopping carts, and offering almost free shipping, flat rate shipping, or including shipping in your bottle price can be a great way to sell more wine during your busy OND season. 
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Brent Johnson
July 20, 2016 | Brent Johnson

Introducing Free Winery Websites From Vin65

We love the wine industry and we love focusing on how to help all wineries sell more wine. So we're excited to announce our newest product offering: free content websites. 
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Sarah Barwin
July 6, 2016 | Sarah Barwin

How to Use Gift Cards to #SellMoreWine

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Retailers and consumers alike love gift cards. They don’t take up much shelf space, they are easily brandable and they promote customer choice. But gift cards also make plain good business sense. Find out how you can make the most of them in your tasting room. 
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Adrienne Stillman
June 22, 2016 | Adrienne Stillman

Using customer data to create your marketing plan

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Creating a marketing plan is tough. Luckily, your customers offer a wealth of insight into what works, and what doesn’t. Here, we look at three ways to use customer data to help you build an effective marketing strategy that will sell more wine. 
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Jim Agger
May 24, 2016 | Jim Agger

Want to grow DTC sales by 108%? 46Brix can help.

46Brix is Vin65's built-in shipping rewards program. Two years after launch, we've seen dramatic business results for participating wineries. Here, we dig into the data and look at how 46Brix is helping wineries in the US and Canada sell more wine. 
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Corinna Wang
May 19, 2016 | Corinna Wang

The 2016 Roadshow Roundup

Despite these wineries being in different geographical locations with varying levels of foot traffic, wine tourism and popular varietals - they all seemed to hit a DTC stumbling block in these areas. Let's dive in to see why:
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Corinna Wang
May 5, 2016 | Corinna Wang

Selling Wine Online - Canada and the World

Last month, we brought the Vin65 Roadshow to Niagara, ON, Canada. The wine game for Canada is a little different from the US - but the focus for Vin65 remains the same; we want you to sell more wine. Here's a quick look at the realities of selling wine online in Canada and the world.
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Grow Your DTC Sales 15%

Learn how you can grow your DTC sales 15%+ this year with new distribution channels, email marketing tactics and lower wine club attrition.
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